SWEDES don’t like to boast. In private this may be a pleasant trait. But in the highly competitive world of technology start-ups—and the places where they cluster (“ecosystems” in the lingo)—it is a big disadvantage. “Berlin is getting all the attention, but we never talk about how great Stockholm is,” complains Carl Waldekranz, the boss of Tictail, an e-commerce firm based in the Swedish capital.
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